Google Analytics interview questions:
What is Google Analytics?
Google Analytics is a free tool offered by Google for the analysis of the website’s traffic. It enables website owners and marketers to understand their website visitors, more of their details, acquisition sources, behavior, and conversion rate, among others. This allows users to set goals, monitor events, and track campaigns, along with analyzing data in order to change settings to achieve the best online presence and experience for users who visit their site. It also has such great settings as eCommerce tracking, custom reports, cross-device tracking, and others, although it has recently upgraded to Google Analytics 4 (GA4).
Here are some commonly asked Google Analytics interview questions that can help you prepare:
1.Basic Concepts
Google Analytics interview questions:
- What are Google Analytics and how does it operate?
- How can one enableелем Google Analytics on a website?
- Here, a user is discreetly different from session, as well as pageviews?
- Why is bounce rate important, and what is its formula?
- What do goals mean in Google Analytics? What are the major categories of goals?
2. Tracking and Data Collection
Google Analytics interview questions:
- Google Analytics tracking code: How do I put it in on a website?
- Define absolutely what UTM parameters are, as well as describing why they are significant?
- What is event tracking and how to use it in Google Analytics?
- How could conversion be monitored in Google Analytics?
- What is cross-domain tracking? When would I use cross-domain tracking?
3.Reports and Analysis
Google Analytics interview questions:
- What is the audience report, and what can be learnt from it?
- In what way can the acquisition report be used to best understand the source of the users?
- The behavior report is explained below.
- That is, what sets All Pages reports apart from Landing Pages reports?
- Measuring the marketing campaigns in Google Analytics is essential, but how this can be done can still be a question for many people.
4.Advanced Features
Google Analytics interview questions:
- What are custom dimensions, and what are custom metrics, and how do we configure them?
- What is the Google Analytics funnel, and how does it make an analysis of how all the users are passing through the website?
- What is the concept behind Enhanced e-commerce tracking?
- The difference between segments and filters in Google Analytics and what are segments?
- To what extent would you be able to identify the user’s activity across the devices and their sessions?
5. Goals and Conversion Tracking
Google Analytics interview questions:
- How can goals be created in Google Analytics?
- What is the meaning of SMART goals, and when can this be used?
- Determining the ways of measuring eCommerce conversions A conversion is the action that is facilitated through the eCommerce platform, and shaping customer behaviors on such platforms is the focus of this article.
- Understanding the difference that exists between goal conversions and eCommerce conversions?
- Click here if you want to know the definition of attribution modeling and several types of attribution models available in Google Analytics.
6. Debugging and Troubleshooting
Google Analytics interview questions:
- How do you diagnose or solve tracking problems related to Google Analytics?
- How is Google Analytics being properly set to track?
- It is common to encounter situations where Google Analytics numbers differ from numbers of other sources. How do you handle this?
- There are several common tracking problems in Google Analytics that you might face, and they go as follows:?
- How to debug Google Analytics tracking on Android or iOS apps?
7. Privacy and Compliance
Google Analytics interview questions:
- According to Google Developers, how does the tool deal with the user’s privacy, and what measures are required to fulfill GDPR?
- Moving to the third question regarding GA4-UA index: In terms of privacy, what’s the difference between GA4 and UA?
- Definition of data sampling and its ability to influence reports?
- How can you disable IPs in google analytics?
- How would you need to go about implementing a data retention policy within Google Analytics?
8. Questions Specific to Google Analytics 4 (GA4)
Google Analytics interview questions:
- A basic comparison between GA4 and Universal Analytics?
- Describe a new event-based model in GA4.
- How has GA4 implemented cross-platform tracking?
- Which events are there in GA4, and why are they useful?
- Where and how can predictive metrics in GA4 be set up and employed?
Possibly, the following questions will allow you to review both basic and special knowledge about Google Analytics so that you will be ready for an interview.