Google Display Network provides different ad sizes completely to increase visibility across devices and placements. Ad sizes are one of the most important aspects of digital marketing because they define where your ads are placed in terms of reach, engagement, and sales. Below are the Google Ads display sizes, their importance, and some tips to consider when crafting ads on these sizes.
Display Ads info: Google Display Ad Sizes
Google Display Ads has several standard ad sizes to allow ads to be placed on websites, applications, and videos. Each of the ad sizes has a specific role in digital marketing, with the aim of ads being well placed on screens of any form and size. Here are the most common Google Display Ad sizes:
Leaderboard (728 x 90)
- Description: This Google Ads Display Sizes is suitable for viewing on the desktop screen By improving on the current sizes, the following are the ever-reliable sizes that need to be adopted: Placed at the header or footer of a website or a measuring unit, it gives advertisers an opportunity to directly engage users when they open the site.
- Benefits: It is highly suitable for building brand image because it has high visibility, especially for the advertisers targeting the users of the desk-top.
- Best Use: To avoid placing too much information on the top of the webpage, use a catchy image and brief slogans. It is suitable for product launches and that period in the year when businesses introduce new products in the market.
Mobile Leaderboard (320 x 50)
- Description: With regard to mobile leaderboards, it is generally preferred at the top or bottom of the mobile screen, exclusively designed for the mobile touch screens.
- Benefits: This advertisement Google Ads Display Sizes appeals to the increasing mobile base of internet users and suits any company that is planning to go mobile.
- Best Use: Use areas to define stunning images and include short descriptions. Often mobile users scroll the page very fast, so grab their attention immediately. This ad size is ideal for mobile applications or applications that deal with flash sales.
Square (250 x 250)
- Description: The square ad is relatively flexible, which makes it possible to place it in sidebars or within a div of the content.
- Benefits: It may not boast the most number, but it is versatile and can be embedded anywhere within the content-driven formats for Google Ads display sizes.
- Best Use: Square ads are most suitable for photographing images or logos together with a brief single line of text. Perfect for e-commerce brands that may be selling one product at a time.
Small Square (200 x 200)
- Description: A trend of the square ad, designed to be displayed in areas where the size of the advertisement is constrained.
- Benefits: This can be appropriately used in these regions to grab a little screen space by continuously reminding the customers about a brand.
- Best Use: In the tight areas, make use of brief texts as well as bright colored graphics to come up with effective notice. Actually, these kinds of ads can be more commonly employed for additional promotional campaigns than key ones on Google Ads Display Sizes.
Large Rectangle (336 x 280)
- Description: The large rectangle size is best placed inside content, especially in web sites.
- Benefits: It seems to show good results on desktop devices because the Google Ads display sizes of the device are bigger to accommodate the visuals and messages.
- Best Use: This ad size is perfect for small, detailed advertisements such as occasions, offers, or products with more text.
Medium Rectangle (300 x 250)
- Description: The medium rectangle is one of the leading Google Ads Display Sizes units on Google Display thanks to its flexibility when it comes to positioning on both desktop and mobile websites.
- Benefits: It has high accessibility, good effective CPM, and position versatility.
- Best Use: While especially well-suited for ads with images and small amounts of text. Medium rectangles are also appropriate in dynamic remarketing for displaying products viewed by the visitor.
Skyscraper (120 x 600)
- Description: This type of vertical Google Ads display Sizes could stretch from the top to the bottom of the page in the sidebar area.
- Benefits: It also remains fixed at the top of the users’ screens, thus can be used for continuously reminding of the brand.
- Best Use: As users will see it as they scroll, they can message can be long-form or a vertical stack of images, such as a series of products, a line of products, or series progression of a service.
Wide Skyscraper (160 x 600)
- Description: This one is a broader version of the skyscraper ad and is more popular than the basic type of skyscraper.
- Benefits: It is excellent for addressing the users to take their attention without committing a lot of the horizontal width.
- Best Use: Be very specific on the graphics used and brief on the repeated message. This Google Ads Display Sizes is suitable to use for cross-sells or when advertising a product for a limited time.
Half-Page (300 x 600)
- Description: Often referred to as the large, tall building, it is a half-page size ad that belongs to the biggest display ad classes.
- Benefits: It allows for highly visual content, perfect for the narrative skills needed in brand and image promotion campaigns.
- Best Use: Use this space for large image, multiple product images or brief text. Most suitable for awareness-creating campaigns like brand recall.
Billboard (970 x 250)
- Description: It is evident from the Google Ads Display Sizes of the billboard that they are positioned in such a way that most prominently it can be found at the header part of any web page, thereby positioning it at one of the highest visibility areas of a webpage.
- Benefits: It is very useful when it comes to drawing users attention immediately once they find themselves on the webpage.
- Best Use: Very effective for visibility or high-contact branding, for example when a new product is being launched into the market. Navigate by directly stating goals and using powerful graphics that collide with your audience and Google Ads Display Sizes.
Portrait (300 x 1050)
- Description: It is suitable for long-scroll pages since this ad size is set vertically.
- Benefits: They have a large amount of surface to tell the story and to remind the customer about the brand.
- Best Use: Contemplate an image stacked on another with little to no textual content for products or for telling a story.
ApplicationMobile Banner (BIG BANNER SIZE: 320px * 100 px)
- Description: A large mobile banner, generally seen at the top and bottom of the browser window within a mobile device.
- Benefits: It is greater in Google Ads Display Sizes than a normal mobile leaderboard, so it is easily visible without taking up too much room at the top of the screen.
- Best Use: Suitable for texts with less breadth and bright pictures, which should be used for mobile application promotions and installation application ads.
Standards to Follow When It Comes to the Google Display Ad Formats
- Align Google Ads Display Sizes with Campaign Goals: Select convenient sizes of ads for your campaign depending on what you would wish to achieve. In the case of awareness campaigns, it may be better to have larger sizes, such as a billboard or a half-A4-sized ad. In the remarketing process, the best ad format is the medium rectangle in Google Ads.
- Optimize for Mobile: In the future, when mobile traffic becomes bigger, add sizes special for the mobile devices, such as a mobile leaderboard (32050) and a large mobile banner (320100). Other forms of display ads are also very suitable for targeting mobile users.
- Use Eye-Catching Visuals: Citing display ads, it is evident that no matter the Google Ads display sizes of visuals, quality plays a major role. Do not blur the pictures, and keep consistency in color and branding of different objects.
- A/B Test Ad Sizes: Ad sizes can be tested, which will help you find out what sort of ad your audience will respond positively to. By using A/B testing, it becomes easier to determine which ad sizes are likely to produce the best click-through rates and conversion rates.
- Prioritize Responsive Ads: The Search network’s responsive display ads with machine learning make it easier and increase coverage. See to it that your asset library includes a combination of good-quality photos, company logos, and messages.
- Leverage CTA Buttons: To increase the click-through rate, utilize clear and noticeable call-to-action buttons. Since the choice of action is often not obvious, CTAs such as ‘Learn More’, ‘Shop Now’, or ‘Sign Up’ assist the user in reaching the targeted result for Google Ads display sizes.
- Analyze Performance by Size: Include in your analysis aspects of frequency and recency in your campaign reports whenever you are evaluating the effectiveness of each ad size. If some of the sizes show a higher performance compared to others, you can try to shift budget or efforts on creative assets for these sizes.
Conclusion
Selecting the appropriate Google Display Ad sizes is best determined on the objectives of the campaign, the target audiences’ welfare, and principles of ad design. Understanding the strengths of each size means that advertisers can make the right decisions with regards to coverage, interaction, and return on investment. In general, it is crucial to focus on responsive ads and monitor the campaign’s performance more often in order to achieve the effective working of the Google Ads Display Sizes campaign that utilizes user’s habits and screen preferences.